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The best winter marketing strategy for your brand revolves around staying relevant, accessible, and connected to your audience during a season when people are indoors more often and engaging in seasonal activities. From the fast-paced frenzy of basketball to the hard-hitting thrill of hockey, these two sports dominate the season. What better way to keep your brand top-of-mind with your community than by combining both sports on one simple, effective tool: the Hockey and Basketball Schedule Magnet?
Stay in Front of Fans All Season Long
Winter sports seasons are a marathon, not a sprint. From October through April (and possibly beyond with playoffs), your customers are engaged with their favorite hockey and basketball teams. By giving away a dual-sport schedule magnet, you keep your business prominently displayed on their refrigerators for months. Every time they check when the next big game is, they’ll see your name and contact information right there – a constant reminder of who to call when they have home needs.
Whether you’re a real estate agent, contractor, plumber, or local service provider, having your contact info readily accessible throughout the winter makes it easy for customers to reach you. You become their trusted local expert whenever a home issue arises.
Connect with a Wider Audience
Why choose just one team or sport when you can have both? Hockey and basketball fans might not always overlap, but your business can bridge the gap by appealing to both groups. A combined hockey and basketball schedule magnet means you’re not limiting your reach to one fanbase. You’re connecting with a broad, passionate audience that spans different demographics and interests.
Your brand gets exposure on game nights for hockey fans and basketball fans which multiplies your visibility and gives you twice the opportunity to be seen.
Show You're a Community-Oriented Business
Local sports teams often foster a sense of community and pride. By distributing these magnets, you position your business as a local expert who supports the teams and shares in the excitement of the season. Fans will associate your brand with the teams they love, reinforcing positive feelings toward your services.
Plus, it’s a fun and helpful way to connect with your audience. Instead of traditional ads or flyers that get lost or thrown away, your magnet serves a practical purpose – helping fans keep track of their favorite teams’ schedules.
A Simple Tool with Big Impact
The beauty of the schedule magnet lies in its simplicity. It’s a low-cost, high-impact promotional tool that stays useful all season. Fans check schedules constantly, so your brand gets regular, repeated exposure. And when the magnet is on the fridge, it becomes part of the household with an everyday reminder of who to call when the need arises.
From home repairs to real estate needs, your brand will be top-of-mind all winter long. You’ll have built a relationship with your customers simply by associating yourself with their favorite winter pastimes.
The Bottom Line
Combined Hockey and Basketball schedule magnets are the best of both worlds when it comes to winter sports marketing. They keep your brand visible, appeal to a wider audience, and position you as a community-focused expert who’s ready to help whenever needed.