To maintain consistent engagement with your audience, a year-round marketing strategy is essential. Truly Engaging offers versatile business products such as sports schedules for football, hockey, basketball, and baseball, as well as full-year calendars, magnets, flyers, and other print materials. These tools help businesses create meaningful connections with customers throughout the year. Here’s how to make the most of Truly Engaging’s product lineup.
Year-Round: Build Connections Through Community Involvement
Using Truly Engaging’s products to participate in local events strengthens community ties and enhances your brand’s reputation.
Event Sponsorships:
Sponsor local sports teams, charity events, or festivals. Hand out branded sports schedules, magnets, or flyers at these events.
Face-to-Face Marketing:
Set up booths at farmers’ markets, fairs, or school events. Distribute calendars, schedules, or magnets as giveaways.
Community engagement positions your brand as a trusted and involved member of the area.
Align with Seasonal Sports Enthusiasm
August - January: Football Season
Hand out branded football schedules at tailgates, local games, or community events. Add your logo, contact information, and a promotional offer tied to game days, like discounts on food delivery or catering.
October - April: Hockey Season
Engage fans by mailing hockey schedules to your valued customer base. Offer special promotions tied to big games or playoff events, such as discounts for showing a schedule at checkout.
November - March: Basketball Season
Target schools, gyms, and sports bars with basketball schedules. Incorporate March Madness promotions, encouraging customers to interact with your brand during the tournament.
March - September: Baseball Season
Use baseball schedules in spring mailers or distribute them at parks and community events. Tie in promotions like “Opening Day Specials” or “Game Night Discounts” to boost engagement.
Sports schedules provide both practical value to customers and year-round brand visibility.
Full-Year Calendars for Daily Engagement
Custom full-year calendars are a marketing powerhouse, offering daily exposure in homes and offices.
Highlight Your Brand All Year:
Include your branding, website, and contact information prominently. Customize the calendar with important dates or reminders relevant to your business, such as sales events or seasonal services.
Seasonal Promotions:
Showcase industry-specific tips or seasonal offers on relevant months. For example, a plumbing business could highlight maintenance reminders for winter.
Corporate Gifting:
Use calendars as holiday gifts for employees or clients. A professionally designed calendar with your branding is a thoughtful way to maintain a presence throughout the year.
Year-Round: Magnets for Constant Visibility
Magnets are functional, cost-effective tools that keep your brand in front of customers every day.
Sports Schedule Magnets:
Combine a sports schedule with a magnet for dual functionality. These are perfect for refrigerators or office boards, ensuring constant brand exposure.
Seasonal Themes:
Design magnets that match seasonal needs, like winter emergency contact lists or summer grilling recipes. Include QR codes that link to your website or seasonal promotions.
Magnets are easy to distribute at events or through direct mail and provide lasting value to customers.
Seasonal Promotions: Flyers for Timely, Targeted Campaigns
Flyers are a flexible and impactful way to deliver targeted messages.
Seasonal Campaigns:
Promote services or products tied to the season. For instance, spring flyers can highlight landscaping or cleaning services, while winter flyers might promote holiday sales or gift cards.
Event Promotions:
Use flyers to advertise local events or community involvement, such as charity sponsorships or store openings. Distribute them at community centers, libraries, or local businesses.
Actionable Messaging:
Pair flyers with time-sensitive offers, such as discounts or free consultations, to drive immediate customer action.
Flyers are especially effective for reaching specific neighborhoods or demographics.
Year-Round: Integrate Print and Digital Marketing
Combining print materials with digital campaigns creates a cohesive marketing strategy.
QR Codes for Engagement:
Add QR codes to sports schedules, calendars, and flyers, linking to your website, social media, or promotional offers. For example, a magnet with a QR code leading to your online store can bridge print and digital engagement.
Social Media Campaigns:
Encourage customers to share photos of their Truly Engaging materials on social media with a branded hashtag. Offer incentives, such as discounts or giveaways, for participating.
Integrating print and digital efforts ensures you reach customers across multiple channels.
Truly Engaging’s products offer powerful tools for year-round marketing. From sports schedules and full-year calendars to magnets and flyers, these materials keep your brand visible and relevant in every season. By aligning your efforts with seasonal opportunities, integrating print and digital campaigns, and engaging with your local community, you can build lasting relationships with customers and ensure your brand remains top-of-mind all year long.
With a strategic approach and Truly Engaging’s versatile product lineup, your marketing can truly make an impact!