by: 
The back of a Christmas card offers a unique and personal space to connect with your clients through a heartfelt letter. While the front of the card showcases the festive design, the back provides an opportunity to share a meaningful message that strengthens your relationship with your clients. This space allows you to express genuine gratitude for their trust and support over the past year, highlight the value of your partnership, and let them know how much you appreciate them. A well-written note can convey warmth, sincerity, and a touch of holiday cheer, making your card more memorable and impactful. By sharing a brief reflection on the year, offering well-wishes for the holiday season, and looking ahead with optimism to the new year, you can leave your clients with a positive impression that reinforces your connection and keeps you top of mind. A thoughtful letter on the back of a Christmas card isn’t just a seasonal gesture—it’s an investment in building stronger relationships with the people who matter most to your business.
Key Elements to an Engaging Message
Warm Greetings and Festive Spirit
Begin with a warm and sincere opening that sets a positive and uplifting tone for the message. This could involve expressing gratitude, sharing well wishes, or offering words of appreciation that immediately convey a sense of warmth and connection. By starting on a heartfelt note, you create an inviting atmosphere that encourages engagement and makes the recipient feel valued.
As the year comes to a close and the holiday season is upon us, we wanted to take a moment to reflect on the past year and express our gratitude for your support.
As the holiday season approaches and the year comes to a close, I wanted to take a moment to express my gratitude for the trust and confidence you’ve placed in me.
Reflect on the Year
Take a moment to reflect on the significant milestones and achievements your company has reached over the past year, emphasizing the progress made. Additionally, acknowledge any challenges that have been overcome, showcasing your company’s resilience and ability to adapt, ultimately strengthening its foundation for the future. Recognize the important contribution your clients have made to the company’s success.
This year, we launched new services, grew our team, and worked hard to meet your expectations. These accomplishments wouldn’t have been possible without you.
Helping you find a place to call home this year has been an honor, and I am so grateful to have played a small part in such an important milestone in your life.
Providing you with the coverage and protection you need has been my top priority, and I am proud to have served you this year.
This year has brought its own set of challenges, but it has been a privilege to support you and your family through it all.
Your trust in us has been the cornerstone of our growth and achievements this year. We are truly grateful for the opportunity to serve you.
Look Forward to the Future
Convey an optimistic and forward-looking message for the upcoming year, expressing excitement about the possibilities ahead. Highlight upcoming improvements that clients can look forward to, creating a sense of anticipation and enthusiasm. By sharing this vision for the future, you strengthen the connection with your clients, assuring them that the best is yet to come.
As we step into the new year, we are excited to bring you even more innovative solutions and enhanced experiences.
As we head into 2025, the market is expected to [trend]. If you’re considering buying or selling, let’s connect early to help you make the most of these opportunities.
The new year is a great time to reassess your coverage and ensure it still meets your needs. Feel free to reach out if you’d like to schedule a quick review.
Personalization
Be sure to add a personal touch that reflects your unique personality. This helps the letter feel genuine, as though it’s coming from an individual rather than a template. Including a phrase or expression you often use in conversation can make the message feel more authentic. To achieve this, it can be helpful to think of a specific client while crafting the note. This approach allows you to write in a way that feels natural, conversational, and heartfelt, ensuring that the recipient feels valued and connected to you personally. By making your message warm and relatable, you reinforce the rapport you’ve built with your clients.
I really enjoy working in the [City] area because it’s filled with the nicest people.
I truly appreciate your trust and always strive to give my best for you.
Holiday Wishes
Conclude with a heartfelt holiday message, offering well wishes for the upcoming year. Using words like "joyful" and "bright" evokes warmth without being tied to a specific holiday. Emphasizing excitement for the new year is a great way to ensure the message resonates with everyone.
Wishing you and your loved ones a joyful holiday season and a prosperous New Year!
From my family to yours, wishing you a joyful holiday season filled with love, laughter, and cherished moments. Here’s to a bright and prosperous 2025!
Signature and Branding
Wrap up your message with a personal and thoughtful sign-off, reflecting the tone and values of your brand. Be sure to incorporate key branding elements, such as your logo, brand colors, and relevant contact details, so recipients can easily recognize your business and reach out if needed. This not only adds a professional finish but also reinforces your brand identity, leaving a lasting impression.
Sample Back-of-Card Messages
For Realtors
Home is where memories are made, and I’m so grateful to have been part of your journey this year. Thank you for trusting me to help you find (or sell) your home—it’s a privilege I cherish.
As we celebrate this festive season, I want to wish you and your loved ones a holiday filled with warmth, laughter, and joy. May the new year bring you happiness, success, and opportunities to create more wonderful memories. I look forward to helping your family and friends in their real estate needs in 2025!
Warmest wishes,
[Your Name]
For Insurance Agents
The holidays are a time to reflect on what matters most—family, friends, and the peace of mind that comes from knowing they’re protected. I’m honored to be your trusted partner in safeguarding the things that are most important to you.
Thank you for your trust and support this year. It’s truly a pleasure to serve you. Wishing you and your loved ones a season filled with joy, and a new year full of health, happiness, and success. If there’s anything you need, know that I’m just a call away!
With gratitude,
[Your Name]
For a Small Business
As the year draws to a close, we want to extend our heartfelt thanks for being a part of the [Your Company] family. Your support and trust have been the driving force behind everything we do, and we are incredibly grateful to have had the opportunity to work with you this year.
2024 has been a year of change for us. From launching [specific achievement] to overcoming [shared challenge], we have cherished every moment of serving you. As we look ahead to 2025, we are excited to continue bringing you exceptional [products/services].
During this festive season, we hope you take time to relax, celebrate, and create wonderful memories with loved ones. Please know that we are here to support you and look forward to an even stronger partnership in the year ahead.
From all of us at [Your Company], warmest wishes for a joyful holiday season and a prosperous New Year!
Best regards,
[Your Name & Title]
[Your Company Logo]
[Contact Info]