Unlocking “Every Door Direct Mail” for Real Estate Agents: A Comprehensive Guide

by: Lindsay
7 minutes
Mailing to your Real Estate Farm

Looking for an efficient way to cultivate your real estate farm? In today's digital age, it's easy to overlook the power of traditional marketing methods. However, when it comes to reaching a specific local audience with precision and impact, Every Door Direct Mail (EDDM) remains a highly effective strategy to expand your net. EDDM allows real estate agents to target potential customers directly at their doorsteps, maximizing brand exposure and generating tangible results. In this comprehensive guide, we will delve into the world of Every Door Direct Mail, exploring its benefits, best practices, and how you can leverage this tool for your real estate success.

Understanding Every Door Direct Mail (EDDM)

Every Door Direct Mail (EDDM) holds the power to simplify your real estate marketing efforts. In essence, EDDM is a targeted marketing technique that enables you to effortlessly reach potential customers in specific geographic areas. The program certified by the U.S. Postal Service (USPS) gives realtors the ability to send direct mail pieces, such as Magnet Calendars, Sports Schedules, Reference Magnets, or Postcards to specific neighborhoods or zip codes. With EDDM, you can blanket an entire area with your marketing materials, reaching every household and business within a designated target location. You even have the ability to filter through specific demographics based on your target audience (i.e., Income Range, Age, Owner/Rent Status, Home Value, etc.).

Benefits of Every Door Direct Mail

  • Enhanced Local Targeting: EDDM allows you to select specific postal routes or neighborhoods, enabling them to focus marketing efforts on local communities most likely to be interested in your products or services. This level of specificity enhances the targeting capabilities, ensuring connection with the right customers at the right place.
  • Time-Efficient Solution: EDDM eliminates the time-consuming tasks associated with traditional direct mail campaigns. Instead of researching and compiling addresses, you can focus on designing and preparing marketing materials, ensuring they align with your target audience's preferences. The streamlined process of selecting postal routes or neighborhoods enables you to reach a wider customer base swiftly.
  • Increased Brand Exposure: By harnessing the power of EDDM, you can take your brand exposure to new heights and gain a competitive edge in the industry. Personalized marketing materials, such as Football Schedule Magnets, allow for maximum visibility and exposure.

Best Practices for Every Door Direct Mail

  • Define Your Target Area: Determine the specific neighborhoods or zip codes where you want to distribute your mailers based on your target audience demographics, market research, and business goals.
  • Engaging Design and Messaging: Create visually appealing and compelling mailers that grab attention and effectively communicate your message. Use eye-catching graphics, persuasive copy, and a clear call-to-action to encourage response.
  • Accurate and Consistent Branding: Ensure that your mailers align with your brand identity. Use consistent colors, fonts, and imagery to strengthen brand recognition and build trust with your audience.
  • Track and Analyze Results: Implement mechanisms to track the success of your EDDM campaign, such as unique coupon codes or dedicated landing pages reached through a QR code. Analyze response rates and adjust future campaigns based on the data gathered.

How to Establish Your Own EDDM Campaign with Truly Engaging

  1. Select Your Marketing Material: Based on your target audience and allocated budget, select your marketing material, such as Magnet Calendars, Sports Schedules, Reference Magnets, or Postcards.
  2. Personalize: Personalize your selected product by inputting your name, number, photo, logo, or anything you desire to share with your prospective customers. Note that you can receive design assistance from Truly Engaging’s graphics team if needed.
  3. Choose Delivery Option: Next, select “Mailed by Truly Engaging” to get products mailed out to prospects automatically.
  4. Create Mailing List: Next, press “Build List” to target a specific geographic location that falls under your desired region.
  5. Determine Geographic Location: Enter an address/zip code and adjust the area (up to 10 square miles). Or select “Polygon” to sketch out your own boundary by hand.
  6. Specify Demographics: Specify your desired recipient demographics by selecting any category you wish to target, such as Age Group, Owner/Renter Status, Marital Status, etc.
  7. Let the Product Work for You: Once you complete your order, the work is done. Sit back and relax while you broaden your real estate farm with only the press of a button!